Mobile Capabilities Record and broadcast video from anywhere, in the office or on location. ![]() Embeddable Video Player Host live broadcasts directly on your website, your way.Integrations Seamlessly integrate the platforms and solutions your teams are using.Built for the Enterprise Socialive provides the reliability and security to deliver video at scale.ĭerek Andersen is the Co-Founder & CEO of Bevy, a SaaS product that helps companies like Salesforce, Atlassian, Asana, and Duolingo build virtual and in-person communities. He co-founded Startup Grind, a community of 600 Chapters in 125 countries educating, inspiring, and connecting startup people. Since 2012, Startup Grind has hosted 10,000 events for more than 500,000 people. In 2010, Derek co-founded Commonred which was acquired by. He previously worked as a product manager at Electronic Arts. “As video creators, let’s not be afraid to open our horizons to things we didn’t accept in the past.” – Derek Andersen, Co-Founder & CEO at Bevy Derek currently lives in Palo Alto, CA with his wife and four children. Socialive: What is a key takeaway you learned from brands producing video content in 2020?ĭerek Andersen: Don’t be static, be adaptable. We’ve seen lots of companies take a 180 degree spin on anything they thought was true pre-COVID-19 and do some of the most creative things we’ve ever seen.įrankly, we’re seeing others that haven’t. People have been waiting it out or dip their toe in. We’ve seen customers who did nothing virtually to doing hundreds of different events by April 2020. If you truly care about your customers, you’ll find ways to support and reach them. The best companies are the ones that do that before and after COVID-19. SL: What do you consider the top video trend businesses should know about in 2021?ĭA: Virtual events have blurred the lines between events that might have historically been conferences, webinars, field marketing, or meetups. ![]() The biggest trend I’m seeing is that the best brands are adaptable to the idea that you should no longer think of the constraint of your events the same way before COVID-19. Maybe you weren’t doing a field marketing event, but maybe you should now. Maybe a conference was unapproachable because it seemed like too much work, but maybe that’s exactly the right format.
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